Hello
Hope you guys have a nice week planned ahead.
I am planning to go snow boarding with my family. Still need to plan the trip. Lets hope the weather permits.
In my last poll I had mentioned about 3 polls that I had started and only one of them got enough clicks to actually analyze some stats. I am going to break down stats for that polls and how I tweaked it to get me a positive ROI.
Here are few details of my poll:
Sorry, I cannot give exact details about the poll niche and the question.
I used PPC Coach’s Adwords Content 2.0 tool for all my 1800 keywords. This tool allowed my to automatically add a single keyword to a adgroup with a different keyword destination url. So basically I had created 1800 different adgroups with 1 keyword in each. I got all my keywords by method showed at Google SEO Supervisor.
I did not use any tool to make my Landing Page. I just made it in Dreamweaver.
I am first going to break down stats grouped in days:
Dec 18th – 19th 2008 (Didn’t touch the campaign after it started)
Imp: 1,200,000 (approx)
Clicks: 535
CTR: 0.05%
avg. CPC: $0.12
Max Bid: $0.17
Cost: $65.xx
Conversion: 39 leads = $42.xx
Net: -$23
Dec 20th, 2008 (Slowly decreased max. bid to 0.08)
Imp: 110,000 (approx)
Clicks: 73
CTR: 0.06%
avg. CPC: $0.06
Max Bid: $0.08
Cost: $4.60
Conversion: 2 leads = $2.20
Net: -$2.40
Dec 21st, 2008 – Stats until 1:00pm PST (Changed Landing page picture)
Imp: 65,000 (approx)
Clicks: 99
CTR: 0.15%
avg. CPC: $0.06
Max Bid: $0.07
Cost: $5.91
Conversion: 11 leads = $11.60
Net: $5.69
For this particular campaign, first 2 days I just figured out which offers are converting well. I rotated 10 different offer. I could do the offer rotation by PPC Coach’s excellent tracker. The tracker also helped me find which keyword is actually converting best. Unique thing about the tracker is that you can find out on which websites are your ads being displayed. If you guys don’t use a tracker, I really recommend using PPC Coach Tracker. Its the best out there.
After find out the 2 best converting offers, I changed my rotation to those 2 offers only. Then I decreased the maximum bid slowly for each keyword one by one. Depending on how well the keyword converted and its CTR. Eventually by the end of the day, most of the keywords that actually got impressions had their bid lowered to $0.07. But I noticed that lot of my clicks did not convert at all. So I changed the main picture at my landing page.
Today I noticed that, changing the picture helped a lot. CTR and conversions went up today. Although I am making profit for today, overall it is a loss.
I will keep you guys posted. If you have any questions, please leave a comment below.
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